Money
PPC budget calculator
Estimate how an ad budget could turn into clicks, leads, customers, revenue, gross profit, ROAS, and ROI.
- Clicks, leads, customers, and revenue
- Margin-aware ROI
- Break-even CPC scenario
Formula and method
PPC funnel method
clicks = budget ÷ CPC; leads = clicks × CVR; customers = leads × close rateRevenue is customers times average order value. Gross profit applies margin, then ROI compares profit to total spend.
Break-even CPC estimates the click cost that would cover spend under the same funnel assumptions.
Assumptions
- Conversion rates are your scenario assumptions.
- Management fee is included in spend for ROI.
- No ad platform performance is guaranteed.
Practical examples
Lead generation campaign
$5,000 budget, $2.50 CPC, 4% lead rate
Estimated clicks, leads, customers, ROAS, and ROIHigher CPC stress test
Raise CPC while keeping conversion rates
Fewer clicks and lower ROIFAQ
Does this guarantee ad performance?
No. It only models the assumptions you enter.
Why include gross margin?
Revenue alone can hide whether the campaign is profitable after cost of goods or service delivery.
What is ROAS?
ROAS is revenue divided by ad spend, before management fee and margin effects.
What is ROI here?
ROI compares gross profit minus total spend to total spend.